Information about DNA Newspaper
Publisher: Diligent Media Corporation
Published from :Mumbai, Ahmedabad, Pune, Jaipur, Bangalore and Indore
DNA Online Newspaper
Daily News and Analysis (DNA) is an Indian broadsheet launched in 2005 published in the English from Mumbai, Ahmedabad, Pune, Jaipur, Bangalore and Indore in India. The first English broadsheet daily in India to introduce an all-colour page format, it targets a young readership and is owned and managed by Diligent Media Corporation, a joint venture between D B Corp Ltd. (Dainik Bhaskar) and Essel Group. A high-profile advertising campaign with the tagline, "Speak up, it's in your DNA", preceded the birth of Daily News and Analysis in 2005. The context into which the publication was introduced was described by the Indian media as tumultuous, with price cuts and competitive activity occurring.